2. Stages of Consumer Buying Behavior Process

The six stages involved in consumer buying process of goods and services.

1. Problem Recognition: (awareness of need). This is the stage where the consumer becomes aware of the need of a particular product or service. The marketer through product information on a commercial can stimulate this stage. The information may make the consumer to recognize the need to buy the product.

2. Information search:

   1. Internal search, memory. It is the consumer’s memory about the product or service and how he may acquire it.

   2. External search is carried out if the consumer needs more information. Friends and relatives through the word of mouth are the key importance for external search. A successful information search leaves a buyer with possible alternatives.

3. Evaluation of Alternatives: The consumer needs to establish criteria for evaluation of the alternatives that he has. This will be the guiding principle of choosing what he actually wants and what he does not want.
   
   
4. Purchase decision: The consumer makes the decision to purchase from the alternatives, which includes product, package, store, method of purchase etc.
   
   
5. Purchase: This is the actual purchase of goods and services.
   
   
6. Post- Purchase Evaluation: - This is the level of satisfaction or dissatisfaction that comes after the purchase has occurred.

 

Introduction

1. Types of Consumer Purchase Decisions

2. Stages of Consumer buying behavior process

3. Types of Consumer Buying Behavior

Assessment

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