1. Types of Consumer Purchase Decisions

Tutorial

In general, consumers face four types of purchase decisions:

1. Minor New Purchase – these purchases represent something new to a consumer but in the customer’s mind is not a very important purchase in terms of need, money or other reason (e.g., status within a group).

2. Minor Re-Purchase – these are the most routine of all purchases and often the consumer returns to purchase the same product without giving much thought to other product options (i.e., consumer is brand loyalty).

3. Major New Purchase – these purchases are the most difficult of all purchases because the product being purchased is important to the consumer but the consumer has little or no previous experience making these decisions.  The consumer’s lack of confidence in making this type of decision often (but not always) requires the consumer to engage in an extensive decision-making process.

4. Major Re-Purchase - these purchase decisions are also important to the consumer but the consumer feels confident in making these decisions since they have previous experience purchasing the product.

 

Introduction

1. Types of Consumer Purchase Decisions

2. Stages of Consumer buying behavior process

3. Types of Consumer Buying Behavior

Assessment

 

 

 

 

 

 

 

 

 

 

<<Previous Next>>

Home Page